KELLY MCEVERS, HOST:
On January 24 of last year, a tiny hippopotamus was born six weeks premature at the Cincinnati Zoo, and she was named Fiona. You might already know that if you were one of the 27 million views that Fiona videos have gotten over the last year. And she's popped up a lot in Facebook and Twitter feeds. People from all over the world have watched as the zoo worked to keep her alive. And now Fiona is about to turn 1. Tana Weingartner of member station WVXU reports.
TANA WEINGARTNER, BYLINE: I'm here at Hippo Cove in Cincinnati, and the rock star herself is right in front of me, just a few feet away. She's kind of bobbing in the water right now along this underwater viewing glass in her heated pool. She weighs in at about 650 pounds now. Someday she's going to be closer to 3,000 pounds. And people here are obsessed.
CHRISTINA GORSUCH: So I think people often when they come see her are surprised that we're not hugging on her or kissing on her or something like that. Although she is quite slimy.
WEINGARTNER: Christina Gorsuch is the zoo's curator of mammals. No one had ever hand-reared a premature hippo before, so she and the zoo's team had to learn on the fly, even calling on nurses from Cincinnati Children's Hospital to start a special IV when Fiona stopped eating. Local businesses came out with hippo-branded everything - T-shirts, calendars, ice cream, even beer and donated part of the proceeds to the zoo. Overall, the zoo estimates Fiona has generated $2 to $3 million for the local economy. The zoo has posted a baby hippo update almost daily since Fiona's birth. Marketing director Chad Yelton says attempts at scaling back were met with resistance.
CHAD YELTON: We've tried a couple of times to say, if we're bombarding you with Fiona madness, we'll stop. And people were like, you'd better - I better get my Fiona fix.
WEINGARTNER: The zoo's strategy is to tell Fiona's story as it unfolds, good or bad. It's a tactic the zoo used in May 2016 after a young boy climbed through a barrier and fell into a gorilla enclosure. Keepers shot and killed a 17-year-old western lowland gorilla named Harambe while rescuing the child. Rob Vernon with the Association of Zoos and Aquariums, or AZA, says Cincinnati's tell-all approach is unusual but effective in the world of social media.
ROB VERNON: I think you will continue to see that openness and transparency become a daily part of what AZA members in particular are doing.
WEINGARTNER: He points to Nora, the polar bear in Utah but says even she hasn't garnered near as much attention as Fiona the hippo. So why do people care so much about a hippopotamus? After all, they're highly aggressive and considered to be one of the world's most dangerous animals to humans. Zookeeper Christina Gorsuch such says for her, it's simple. People love a good story.
GORSUCH: We all worked really hard to keep her alive. She worked really hard to stay alive. And then it turned out good. Like, the end story was really good, which that almost (laughter) never happens either anymore. So I think beginning to end, she's a feel-good story. She's a feel-good hippo.
WEINGARTNER: The zoo is celebrating Fiona's first birthday this weekend with the usual - cake, giveaways and, like any child's birthday party, goody bags, which in this case will be treats for the other zoo animals. For NPR News, I'm Tana Weingartner in Cincinnati.
[POST-BROADCAST CORRECTION: A previous Web and audio version of this story said the sale of Fiona-related items generated about $3 million for the zoo. However, the $2 million to $3 million number refers to the estimated boost to the local economy from the Fiona-related sales and tourism.]
(SOUNDBITE OF PEOPLE UNDER THE STAIRS SONG, "TOO MUCH BIRTHDAY")
NPR transcripts are created on a rush deadline by Verb8tm, Inc., an NPR contractor, and produced using a proprietary transcription process developed with NPR. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.