RENEE MONTAGNE, Host:
This is MORNING EDITION from NPR News. I'm Renee Montagne.
STEVE INSKEEP, Host:
NPR's Laura Sydell begins our report online.
LAURA SYDELL: Unidentified Man: Now, one of the things that you've enjoyed so much about...
(SOUNDBITE OF MOVIE, "BORAT")
SACHA BARON COHEN: Unidentified Man: They can hear you right now.
BARON COHEN: Unidentified Man: You are mic'ed up. This little thing right here - that's the microphone. Why (unintelligible)...
BARON COHEN: Hello. Hello, nice to meet you.
(SOUNDBITE OF LAUGHTER)
SYDELL: While you may save yourself some money, you're taking it right out of the pockets of filmmakers, says John Malcolm. He's an executive vice president of the Motion Pictures Association of America, or MPAA, which monitors sites like picvid that offer up pirated material.
JOHN MALCOLM: They're not creating their own content. They're distributing the content of others without having any rights to do so whatsoever. And they're making a lot of money doing it.
SYDELL: The site offers streams of the most recent episodes of television programs like "24" and "Lost." Malcolm, of the MPAA, says like a lot of similar sites, picvid appears to be based outside of the U.S. Still, the MPAA could close it down.
MALCOLM: There are laws in the countries where a lot these sites operate. We have a pretty good idea where the operators of picvid are.
SYDELL: His company monitors online media. He says more computer storage and a growing number of people with high-speed Internet service are making it easier for people to download video.
ERIC GARLAND: All of those factors conspire and create sort of a perfect storm for Hollywood in that it's now just as easy to download a television show as it was five or seven years ago to download a popular song.
SYDELL: Film and television industry officials could try to get individual Internet service providers to block specific sites, says Mark Lemley, a professor of law at Stanford University. But he says it's a somewhat untested and problematic strategy, because they could overreach.
MARK LEMLEY: They're likely to shut down a bunch of clearly infringing material, but they've also gone after people who write Harry Potter book reports because they have files with Harry Potter up on their site.
SYDELL: But making big blockbuster movies is expensive. It cost George Lucas $113 million to make "Star Wars Episode III: Revenge of the Sith." Yet, a pirated version of that film appeared online before it opened in theaters. Lucas told NPR that fans who watch pirated movies rather than paying to see them were spiting the hand that feeds them great entertainment.
GEORGE LUCAS: If they don't solve this problem of how they sell over the Internet, the business will shrink down and the kind of movies that are getting made will be like TV movies. They'll be very small, and there won't very many of them.
SYDELL: Laura Sydell, NPR News, San Francisco.
NPR transcripts are created on a rush deadline by Verb8tm, Inc., an NPR contractor, and produced using a proprietary transcription process developed with NPR. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.