STEVE INSKEEP, host:
Airlines face another challenge: getting passengers to pay attention to those safety videos they play before take-off. And Delta thinks it may have an answer. So our last word in business today is Deltalina. That's the nickname of a flight attendant in Delta's new safety video. She happens to be red-headed and high-cheekboned with Angelina Jolie lips and a tendency to wag her finger playfully at the viewer. You have never seen anybody point out the exit sign with such panache.
(Soundbite of safety video)
Ms. KATHERINE LEE (Flight Attendant): Smoking is not allowed on any Delta flight, and federal law prohibits tampering with, disabling or destroying a restroom smoke detector.
INSKEEP: Chris Babb is the product manager behind the new safety video.
Mr. CHRIS BABB (Product Manager): What we're really hoping this safety video does is engage our customers and get more eyes up on the safety video.
INSKEEP: Now, the video has not even been seen on planes yet, but it is on the Internet, where it's been viewed by thousands of safety-minded people. And the flight attendant, Katherine Lee, has already received a marriage proposal.
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