U.S. Businesses Cash In on Cinco de Mayo Cinco de Mayo has become big business in the U.S. as restaurants, bars and party planners turn the red, white and green-themed holiday into a lot of green for themselves.

U.S. Businesses Cash In on Cinco de Mayo

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STEVE INSKEEP, host:

Now, if those two companies chew over their next moves, they might do so over a bowl of guacamole. Who knows? Today is Cinco de Mayo, the Mexican holiday that celebrates Mexican soldiers' victory over the French in 1862. The holiday is increasingly popular in the United States, where it's already turned into an all-American opportunity to ring up sales.

NPR's Scott Horsley reports.

SCOTT HORSLEY: At the Pinata World Party Supply Store in San Diego, one of the first things you see is a display of red, white and green pinwheels - the colors of the Mexican flag. The store is located just a few miles north of the Mexican border, but it gets online orders from as far away as Nebraska. Store owner Claudia Lugo says this week is one of her busiest all year.

Ms. CLAUDIA LUGO (Owner, Pinata World Party Supply): We do more business on Cinco de Mayo than we do for Independence Day, which in Mexico, that's a bigger holiday, but in the United States, Cinco de Mayo is more popular.

HORSLEY: Lugo is almost sold out of traditional bull, burro and star pinatas. She's also doing a brisk business in some more contemporary models.

Ms. LUGO: The Corona bottles and the Tecate bottle pinata that people like to hit those after they've had a few of them themselves.

HORSLEY: A survey by a high-end tequila maker last year found about 60 percent of all Americans plan to celebrate Cinco de Mayo, and more people would toast the battle of Puebla with a margarita than down a green beer on St. Patrick's Day.

Scott Horsley, NPR News, San Diego.

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