Obama's Text Message Experiment The Obama camp promised to deliver news of the Democratic candidate's vice presidential choice by text message and e-mail. It didn't quite go according to plan. We examine what went wrong and right during this new media experiment.

Obama's Text Message Experiment

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It's 3:00 a.m. and your children are safe and asleep, but there's a cell phone by your bed and it's, it's, it's beeping.

(Soundbite of beeping)

LYDEN: You've just received a text message. Joe Biden is Barack Obama's running mate. Now, we all know that this is perhaps the most highly anticipated text message in human history.

Mr. ANDREW RASIEJ (Co-Founder, TechPresident.com): It didn't quite work the way that the Obama campaign had promised.

LYDEN: That's Andrew Rasiej, co-founder of the blog TechPresident.com. For weeks, Obama's people have been promising that those who signed up would get the news first by text. But around midnight, they were scooped - TV had confirmed the pick. Obama's text messages and e-mails didn't start going out until after 3:00 a.m. Eastern Time, and some people didn't get them at all.

Rasiej says the Obama camp still came out of this a winner.

Mr. RASIEJ: They collected something like three million new phone numbers from this process.

LYDEN: John McCain is expected to announce his running mate late next week between the conventions. No word yet on whether he plans on doing that by Twitter, Facebook, carrier pigeon or an old-school speech.

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