Age Of American Consumerism May Be Over The current hard times for the economy also mean hard times for the great American value of consumerism. Nowhere is the blow to consumption more evident than in the auto industry.

Age Of American Consumerism May Be Over

  • Download
  • <iframe src="https://www.npr.org/player/embed/96970075/96970036" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

MELISSA BLOCK, host:

Well here's another thing you can throw on the scrap heap, for now, the core American value of consumerism. At least that's how it looks to senior news analyst Daniel Schorr.

DANIEL SCHORR: America's love affair with consumption has run afoul the economic crisis. This may be the end of an era remembered for President Bush's advice, when asked after the 9/11 attacks, what Americans should be doing. He urged Americans to keep shopping. Consumption may be equated with patriotism, but consumption has taken a hard hit in the current economic crisis. It has created a kind of vicious cycle in which hard times reduce spendable income, which reduces purchasing, which reduces production, which piles up inventories, which leads to company closings and layoffs, which reduces purchasing power, which - well, you get the idea.

Nowhere is the blow to consumption more evident than in the auto industry. Sales of new light vehicles dropped 32 percent in October, compared to the previous year. That threatens the viability of the Big Three automakers. An infusion of bailout cash, not yet sure, could help to stave off bankruptcy, but it does not itself ensure buying.

Democrats in Congress and President-elect Barack Obama have called for a new stimulus package to encourage buying. But the roughly $150 billion being talked about would include money for Medicaid, unemployment, and food stamps. That would not go very far to make up for a spending shortfall estimated by The New York Times at $400 billion, and wouldn't do much for the car market either.

Early prospects for a revival of consumer spending do not look very encouraging. The Pew Research Center reports a sharp increase in the number of people planning to rein in their spending. And more people say Americans should learn to live with less. It's hard to overestimate the impact of the decline in consumer spending, which has represented 70 percent of America's gross domestic product. Undoubtedly, there will be a recovery. But America may no longer be the wonder of the world as the greatest shop-until-you-drop nation. This is Daniel Schorr.

Copyright © 2008 NPR. All rights reserved. Visit our website terms of use and permissions pages at www.npr.org for further information.

NPR transcripts are created on a rush deadline by an NPR contractor. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.