With Sharper Image's Demise, A Way Of Life Gone With the company's end went something more than a tenant for the retail space next to the Lane Bryant down the mall. With it went a certain, purely American idea: That no matter what happened, we'd always have enough extra money to spend on useless nonsense, as long as it had an LCD display.

With Sharper Image's Demise, A Way Of Life Gone

  • Download
  • <iframe src="https://www.npr.org/player/embed/97481360/97481345" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

MELISSA BLOCK, Host:

Well, things are not business as usual for our commentator Peter Sagal, not since his favorite store filed for bankruptcy.

PETER SAGAL: Everybody thinks that if the Big Three car companies go under, it'll mean the end of the American way of life. But it's too late. The American way of life is already dead and gone. It died last February, when The Sharper Image filed for bankruptcy. They said they would keep some stores open, but they're all gone now. And their Web site is nothing but an empty promise of, quote, "something big coming." I mean, if GM and Chrysler vanish, we'll still have cars from Asia and Europe. But since The Sharper Image went under, we've been completely without a reliable supplier of expensive computerized massage chairs and laser-tag games for grown-ups and combination CD/MP3 player/blood-pressure monitor/shaving mirrors. I'm not even going to get into the suits of armor and the ray guns, because then I'll start weeping again.

When I was a kid, I would go hunting for my Dad's Sharper Image catalogue the way other kids would look for their father's "Playboys." And that's not just because my father didn't have any "Playboys." To me, The Sharper Image was mailed from a mall located some place in the future where everything was glossy and smooth and battery-powered, and the photographs were airbrushed and softly lit. And the people from the future who used these remarkable instruments - these digital watches with eight buttons and foot massagers and abdominal exercisers - they were all tall and sleek and slender and so clearly happy to be living in the future where your watch could also tell you the temperature and deionize the air.

Someday, I said to myself, I will live there too. Well, now I do. And it is a sad and drab place. And not only is there no professional grown-up laser-tag league, there is no Sharper Image. I'm told by the business press that the company couldn't survive the general retail downturn. As times got tougher, people began to ask themselves whether they really needed a musical instrument you play by waving your hands through laser beams. And like Tinkerbell, doubt was fatal to The Sharper Image. But with that company went something more than a tenant for the retail space next to the Lane Bryant. With it went a certain purely American idea that no matter what happened, we would always have enough extra money to spend on useless nonsense as long as it had an LCD display. I don't know what my kids will look at to inspire their dreams of being a future consumer. Does Wal-Mart have a glossy catalogue?

BLOCK: Essayist Peter Sagal is host of NPR's quiz show "Wait Wait... Don't Tell Me." He's also the author of "The Book of Vice: Very Naughty Things (And How To Do Them)."

Copyright © 2008 NPR. All rights reserved. Visit our website terms of use and permissions pages at www.npr.org for further information.

NPR transcripts are created on a rush deadline by an NPR contractor. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.