Retro Toy Still Has Price, Entertainment Appeal The Slinky has been entertaining children for more than 60 years, and sales of the toy "are as strong as they've ever been in history," says Ray Dallavecchia of Poof-Slinky Toys. They sell by the millions, he says, and could be especially popular now because of their price tag: $4.50.

Retro Toy Still Has Price, Entertainment Appeal

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RENEE MONTAGNE, host:

And our last word in business today is about a cheap toy still made in America. The word is Slinky. It's been 63 years since the little steel coils rolled or flopped onto store shelves. The woman who came up with the name passed away last month. It was Betty James' husband who invented the toy, but she eventually took over the company. Now Slinkys are sold by Ray Dallavecchia. He's CEO of Poof-Slinky Toys.

Mr. RAY DALLAVECCHIA (CEO, Poof-Slinky Toys): Slinky sales are as strong as they've ever been in history.

MONTAGNE: Dallavecchia says Slinkys sell by the millions and could be especially popular now because of their price tag, $4.50. If you want something fancier, you could spend a lot more. A hundred dollars will get you a Slinky that's made of brass, coated in 14-carat gold. And that's the business news on Morning Edition from NPR News. I'm Renee Montagne.

STEVE INSKEEP, host:

And I'm Steve Inskeep.

(Soundbite of song "The Slinky Song")

Unidentified Singer: It makes a great sound when you pull it around, The driver's an old-timey fellow. A slinky dog, A slinky train, Many more wonderful toys. You tug the string, They do their thing, They're great for girls and boys. They're Slinkys, They're Slinkys, Really wonderful toys. They're Slinkys, They're Slinkys, They're fun for girls and boys.

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